RESEARCH
We have strong understanding of Indian behavioural and cultural context. This feeds our expertise in heuristics and Human Centered Innovation. We make sure that while conducting any research, the focus is kept on fathoming an in-depth understanding of human behaviour and the reasons that govern such behaviour.
Strategy
What was most significant about the lunar voyage was not that man set foot on the Moon but that they set eye on the earth.
We want to explore. We’re curious people. Look back over history, people have put their lives at stake to go out and explore … We believe in what we’re doing. Now it’s time to go.
STRATEGY
We believe a full circle is achieved only when research and design lead to useful recommendations which have a positive impact on the business case. At greybatter, we push the envelope to come up with solutions for escalating the product+brand mix to the next curve.
Design
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We believe design is a behaviour, not a
department. We provide industry leading design solutions solutions for big & small companies in the field of Consumer goods, Insights, Brand design, Experience & Interface and Communication Design.